Succesful Political Email Propoganda

Jim Meskauskas of Underscore Marketing wrote:
Alas, this was the season for the Internet's introduction to political marketing, but not for realizing its full potential as a messaging vehicle. Stay tuned for 2006. (Full article at MediaPost.)

My comment:
What I have found interesting during this election is the large number of political party emails that are being forwarded to me by various peers - and more telling, that they have mostly been (all except one) pro-Democratic party emails. It has been very effective on who I will be voting for.

My peer base is fairly split 50/50 - so it's not that I have a leaning towards one party.

Could it be that the reason why the Democratic party is taking the 3 - 1 lead on using the Internet is due to the demographics of the Dems being younger, tech-savvy compared to the Republicans older, traditional TV watching crowd?

Additionally, the email format works well for this type of advertising, as opposed to banners, pop-ups, etc. As you stated "They need to appeal to them rationally in a text-based medium. That medium, of course, is the Web." And that medium format is email.

While the Republicans may control TV networks like FOX, the Democrats seem to be controlling the Net with cost-effective email to sway the opinion of the un-decided - and it seems to be working (at least it did on me!)