The End of the World Wide Web?

Seana Mulcahy of Brand-Truth asked:
Did you see the Intel campaign entitled, "End of the World?" Many say the signs used in the campaign should be rephrase to read, "End of the World Wide Web." Apparently big wigs at AT&T, HP, and Cisco wholeheartedly agree. They say they are working under the gun (no pun intended) to save the Web. ... Whatever stat you look at, the outlook is positive. Check out what speakers have to say today and tomorrow . As far as the potential for Web breakage, I'm on the fence. I guess I am against the old adage, "If it ain't broke, don't fix it." My faith is in the brains of the technologists. (Full article on Mediapost)


My reply:
I agree Seana - let the technologists do their job to increase data flow, improve security and keep the future flowing down the pipes. The danger or challenge to online advertising is with private webs.

I have been hearing about a new level of Internet for some time - mainly from companies using or providing ASP solutions looking for more secure data exchange.

Considering this, I foresee private webs developing so that technologies such as Microsoft's IPTV (Internet Protocol Television) would not have to compete with the data flow of the public WWW.

What does this mean to online advertisers? Fragmentation of traffic and exclusivity advertising which could lead to reduction in online advertising.

However, even with private webs, the public WWW has a long life ahead and will offer increasing online advertising opportunities for a long time to come ... which in today's technological pace is about 4 years.