Rich Media Jabberwocky

Jim from MediaPost wrote:
In the go-go dotcom days, the less something made sense, the more successful it was supposed to be. But after Ooga ooga and Shoshkele fell by the wayside, why are rich media companies following their footsteps?


My reply:
The Forest:
The online industry would definately benefit from standardization of rich media technology formats and names - just as offline advertising has standards (for example print has standard file types, dimensions, and print resolution).

The Trees:
Companies need to differentiate their products - but realize the importance of using names that build a brand and enhance consumers' perception of what the product is.

TomBoy, TowelBoy, and BadBoy actually make sense to me and build the brand.

Names like Shoshkele and Ooga Ooga are not clear. Maybe Ooga Ooga means that the technology is large and takes control of the nav bar like a gorilla? Is a Shoshkele a very petite little ad that you don't see enough of because you spend too much time concentrating on your work, but soon grows into a teen-age ad that you worry about?
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