Marketing to 18-to-34-year-old men

Sean from MediaPost wrote:
While I certainly don't claim to be an expert on 18- to 34-year-old men, I have raised an eyebrow to them lately. A while back I wrote about this on the Spin board. At that time, Nielsen came out with some revealing little ditties on the most coveted 18- to 34-year-old male market. In a nutshell, these guys get bored easily; think 30 seconds is a heck of a long time; and like porn, MP3s and music downloads, games, and sports. Who comes to your mind when you think of agencies, brands, or creative that's successfully captivating this demo?

Here is my response:
Man do I have some things to say about this topic, considering I’m part of the demographic.

Problem reaching us? There’s no problem – just give us what we want – something cool to look at with great music.

Example of an effective offline campaign?
Target Stores – very "video-esque", cool visuals combined with cool music (almost makes me want to shop there – almost). They stopped selling products and started selling a lifestyle.
Effective online ads?
The return of Napster. Very cool online placements, cool use of the ad delivery technology, and fun creative from Venables, Bell and Partners.

What is the wave of the future? Integrated offline and online advertising and breaking myopic marketing boundaries. Broadband has a long way to go to compete with TV’s instant access to hundreds of channels. We’re not simply going to turn off the TV for the Net – but we will increasingly tune out considering we typically watch TV and surf the Net simultaneously. This is why companies need to understand how much more effective a creative campaign can be that integrates offline and online advertising. If you have an offline ad appearing on TV series, test the waters and run an online campaign on that channel’s site.

Breaking the Myopic Marketing boundaries. Look beyond your core business and develop new marketing opportunities that can synergistically enhance your business. What common traits do your customers share with other industries’?